INTERNSHIP EXPERIENCE SUMMARY

The past months of my internship have been very instructive for me. Kenya Institute of curriculum Development has gave me an opportunities to learn and develop myself in many areas. I gained a lot of experience, especially in the market planning field. A lot of the tasks and activities that I have worked on during my internship are familiar with what I’m studying at the moment. The area that I found most interesting is marketing & communication. By developing a marketing plan, I had to do lots of research where I had to find the best way of marketing the institute. I learned many things about viral marketing by using and learning about social media tools.
 This internship was definitely an introduction to the actual work field for me. I have learned to work in a business organisation and apply my knowledge into practice.
I learned a lot from the different interns that I have been working with during my internship. Each intern had a different educational background and that made it interesting for me. By working with them I got to learn from them and become aware educational background.
This internship was definitely beneficial for me and I’m grateful and thankful that I got to experience and learn many things.

The working areas I develop and improved during my internship are the following:

MARKETING & COMMUNICATION
 Working in this area has helped me develop and improve more in this field. I developed a marketing plan with improved ideas and strategies using social media. Also working in this area has helped me understand how to promote an event and creating public awareness using the social media tools. This area has helped me gain more knowledge about viral marketing & communication.

RESEARCHING & ANALYZING Working on these area’s has helped me develop and improve my research, observing and analyzing skills. During my internship, I had to conduct researches on different activities planning subjects. As for my observing and analyzing skills, I had to monitor and observe the use of the social media tools weekly. Also I had to conduct surveys where I had to analyze the results.

Supervision

Today I had supervision with my teacher at Campus køge, we talked about the implementation matrix of which he helped a lot to understand on what I was to do.

Feedback from the company

Today I had a skype meeting with my mentor and she was very happy about my work. We talked about the Implementation matrix which was a bit tricky for me. She said they well do it and I dont have to do it.

Pictures from my internship place

 the new logo for after changing from KIE.

The entrance to the main office.

 The office where i was working.

Reflection

This week was a bit of a challenge to me since the company has asked me to make  a strategic plan implementation matrix. Although we talked about this and the Company agreed that they will work on it and send to me, hope they will keep their promise and send it to me. I also did the strategic implementation, which I have learnt a lot from it especial on the success factor, Now I know the things which one should consider to make sure that the strategy should success.

Marketing strategy implementation success factors

Content:
Products will remain the same, but there is different presentation of services based on online web shop. The service would offer experience to get new things (small gifts), packaging and lower prices than in offline shopping.
Control:
To increase online sales-the area which could be controlled all the time (24hours). Good communication between online and offline store (Products fulfillment).
Interaction and Commitment:
Inviting people to buy the products online by giving them additional value, such as one more products (the Institute’s calendar.) Additionally, people could get packaging that they want.
To make people feel secure about buying online, a personalized customer purchase service will be activated, to make them feel confident as if they were at the store.
Price sensitivity:
To sell online means less time consumption on real people work. That also affects, the price could be lower due to this reason in some cases with bigger discount, in other- sales method.
Partnership:
Through the internet it will help the Institute partners to connect together, participate in commercial trading. The internet enables all suppliers in a supply chain to identify and co-ordinate data transfers with each other, and this will help in expanding their market.
Process improvement and Integration:
There could be online chatting system that people could ask whenever they want. This will give people to be safer when they will buy products online.

Customer Touch Point