Pictures from my internship place

 the new logo for after changing from KIE.

The entrance to the main office.

 The office where i was working.

Reflection

This week was a bit of a challenge to me since the company has asked me to make  a strategic plan implementation matrix. Although we talked about this and the Company agreed that they will work on it and send to me, hope they will keep their promise and send it to me. I also did the strategic implementation, which I have learnt a lot from it especial on the success factor, Now I know the things which one should consider to make sure that the strategy should success.

Marketing strategy implementation success factors

Content:
Products will remain the same, but there is different presentation of services based on online web shop. The service would offer experience to get new things (small gifts), packaging and lower prices than in offline shopping.
Control:
To increase online sales-the area which could be controlled all the time (24hours). Good communication between online and offline store (Products fulfillment).
Interaction and Commitment:
Inviting people to buy the products online by giving them additional value, such as one more products (the Institute’s calendar.) Additionally, people could get packaging that they want.
To make people feel secure about buying online, a personalized customer purchase service will be activated, to make them feel confident as if they were at the store.
Price sensitivity:
To sell online means less time consumption on real people work. That also affects, the price could be lower due to this reason in some cases with bigger discount, in other- sales method.
Partnership:
Through the internet it will help the Institute partners to connect together, participate in commercial trading. The internet enables all suppliers in a supply chain to identify and co-ordinate data transfers with each other, and this will help in expanding their market.
Process improvement and Integration:
There could be online chatting system that people could ask whenever they want. This will give people to be safer when they will buy products online.

Customer Touch Point

The day started with a meeting on skype as this is very important to me as this is the time I normally get the feedback from the manager and also this is the time we normally have discussion, brainstorming and plan for the week's task. First we started by discussing about the strategy I gave out, on how it will work. The manager approved on it and this was very good for me. It is at this point I was asked to do a strategic implementation plan matrix for the company, so we latter did brainstorming on how to should look like and things to put. But on the other hand I had to argue with them about the matrix since they know their company very well and also about their responsibilities,  and this could be a very big challenge to me and I could have done it the wrong way. The manager agrees that I might be difficulty to me and promised that they will work on it and then they will send it to me and see how it is supposed to look like.

Last Week

This is the last week been at KICD, that doesn't mean am through with my internship but will continue with it when I go back to Denmark. Generally I have had a great time and a good experience when was at Kenya Institute of Curriculum Development.
I have learnt a lot from some of the staff members and some of the interns who were there.
One thing that was incredible was that they have been no E concept programs in Kenya and been a concept developer there was a great opportunity for me and the Institute.

There was the Business canvas model that they got really impressed with i made it for the institute and it really helped them. 

Reflection

During this week the task was to give or rather to implement the strategy which the company will use on Facebook. I did a lot of research in the internet and also in the books, and out of it I managed to come up with the strategy, which if the company approve it I can say that I have learned a lot this week.
Mostly I can say that I now know things that is a must for company to have before starting marketing through social media. Also I know how to implement a strategy and engaged users in social media, which is very interesting and important for me.

Facebook strategy

Both yesterday and today I have been working with Facebook  strategy and I have send it the company for them to read and give me the feedback. Am hoping that they will like the strategy and approve it.
The strategy which I came up with is improve online loyalty by creating care value for the customer.
It is very important to ask customers opinion and show them that you are company who cares about customers.
On Facebook they should ask simple questions like what do you think about our services?  Also they should show customers they can complain there and share either bad or good experience they have.
It might sound strange but complains are very important part of the strategy, because reacting to customers complains and helping to solve the problems they have is the way to show that company really cares about the customers and want to help.

Reflection

This week  we did revise the strategic Objectives which I did last week as were asked by the manager to intermarry the Vision and Mission that I did, together with the ones of the company. This was something new that I have never done before. We also did SMART analysis and I can say that the most important thing that I have learn thing week is how to set a SMART objective, since I didnt know how to do it but now am very happy that I will never have a problem with setting a SMART goal again.

As we finished with the vision and mission, I was asked to make a strategy which the company should use on Facebook. So I had to do a lot of research so that I can come up the best strategy which the company will use. 

Strategic Defination

The first step of strategic planning is to set the right objectives, which is through social media to keep customers and to create customer loyalty and retention.
The social commerce strategy is to improve online loyalty by creating care value for the customers through social media.
Giving KICD customers a good experience about the company and its products and involving them into social media life is a way to build a community. 
I did SMART analysis so that we can get a SMART objective which the company will use while marketing themselves through social media.

Specific
Goal......Increase sales, 
          To increase Institutes customer base and sales,

 Measurable
100 likes----per week
50 content---per month
increase revenue 4%

Attainable
customer engagement- through customer care response ( questions)
                  - sharing relevant information( technical challenges)
                  - promotions
                  - product marketing and brand awareness
                  - customer statistics( names, age, location )

Realistic
              - on call and online support
              -real time online solution
              - promotion / offer on products sales
Timed- one month
            - per year
                 

Reflection

This week we were focusing with the internal resources where we did both Swot and Tows analysis of the company and porters five forces. It was very interesting as I was working with my colleague from the company and he was very open when we were analysing the company. 
I also did Strategic Analysis, to write the goal, Mission, Vision and the objectives. Which am waiting the person in charge to approve on them