Strategic Defination

The first step of strategic planning is to set the right objectives, which is through social media to keep customers and to create customer loyalty and retention.
The social commerce strategy is to improve online loyalty by creating care value for the customers through social media.
Giving KICD customers a good experience about the company and its products and involving them into social media life is a way to build a community. 
I did SMART analysis so that we can get a SMART objective which the company will use while marketing themselves through social media.

Specific
Goal......Increase sales, 
          To increase Institutes customer base and sales,

 Measurable
100 likes----per week
50 content---per month
increase revenue 4%

Attainable
customer engagement- through customer care response ( questions)
                  - sharing relevant information( technical challenges)
                  - promotions
                  - product marketing and brand awareness
                  - customer statistics( names, age, location )

Realistic
              - on call and online support
              -real time online solution
              - promotion / offer on products sales
Timed- one month
            - per year