After been introduced to the company and knowing they need, it's time to start the research. Today we started with a small meeting where we discussed about user research. I started with brainstorming and decided to follow the 5 steps of user research and the first was to create and set goals (objectives). After that i choose a hypothesis questionnaire i choose to use both interview and online survey. We discussed about who will be they participant and they decide they will be teachers and general public.
User research plan
I was shown on how to create a user research plan which was new to me.
KICD User Research
Author: Lydia Nyoike
Date: 08/07/2013
Company's background
KICD has been in the market for the past 45 yrs, they are not able to offer a good customer retention and customer loyalty.
They would like to hear views from their customers about their services and products. In addition, they would like to know if there is any difficulties in reaching their customers.
Goal
To identify the strength and weakness of their communication with their users and provide opportunity for improvement.
Research questions.
- Do you KICD?
- How did you get to know about KICD?
- What do you think of the quality of the services provided?
- Do you use social media?
- What online tools do you use?
- Do you think that KICD marketing themselves through social media will make them create loyalty and retention?
Methodology
Interview people and also do online survey.
Participants
- Teachers
- General public
Schedule
Recruiting start 09/07/2013
analysing data 17/07/2013
result delivery 18/07/2013
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