Today I delivered the task which I was given, which was to give out or rather to write about the benefit of the digital platform which the company is using to market their company through, we went through it and my colleague didn't have anything to add on it.

Benefit of social media
LinkedIn

• To connect with fellow minded people.
• To generate trust and credibility.
• To get recommendations.
• LinkedIn provides its members the opportunity to generate sales leads and business partners.
• Members can use "Company pages" similar to Facebook pages to create an area that will allow business owners to promote their products or services and be able to interact with their customers.

Twitter

• Brand loyalty: Once your business and its brands has been known for great services and customers supports, your customers will be loyal to your brand.
• Allows you to spy on your competitors: You can use twitter to spy on your competitors. You can be able to see what your competitors are saying, and its customers by reading through their tweets.
• It helps you keep up to date with what’s going on your industry.
• It lets your customers stay in touch with the latest happenings of your business.
• It brings you closer your customers: With twitter, you can monitor what customers are saying about you. If they are complaining about your services, let them know you are sorry and give them the reason to stick with you by improving your products/services.  If they says well about your services then try to keep them happy and keep improving on your service

Facebook

• Good for branding: Facebook is an excellent platform for creating a brand for your business or product. It can help instil in the minds of the customers what you want them to think of your product.
• One can engaged your customers: Because you is communicating directly with your customers, you can entice them to get your product directly. You can engage them through different means. 
• Online traffic: It is necessary for businesses to have websites these days and a good way to drive traffic to ones site is by including links of it on one Facebook page and promoting it there. That way people would discover your site and visit it more often.
• Getting new customers: It is very easy to spread around Facebook and one have to take advantage of that in order to be promoted to many new people. That is the best way that one can get new customers
•  Retain old customers: It is a lot more difficult to get new customers than to retain old ones, so you have to do everything to keep the old customers that you have. One way that you can do that is by engaging them on the Facebook profile of your business.

Today I worked on the next step on media planning. It is important to think on how the company will promote their digital platform they are using to market their company. At this point the company have to consider choosing the right media and also the one they can afford, I suggest that since their target market have access to internet, they can use Google ads to promote their digital platform.