Marketing

After doing user research/survey and analyzing the data. It is time to do marketing. But the first step is to identify the Target group. And after discussing with the company about the Target group, the company have already decided that it would like to keep their target group.

Target Group

The company has 3 types of target market.
    1.Government Institutions i.e primary and secondary schools.
    2. Both general public

Digital Profile

    a)Digital usage profile

As we have done a research for the target group, we have seen that they are fun of internet and the technology. Also by the fact that KICD  has a website, we are sure that the target group is already digital users. Also the target group owns digital devices that include televisions, radios, computers. They use their Television when it comes to getting news and information. 

    b)Content Consumption Preferences

It is important to point out that “adoption of use” is not the same thing as embracing technology, KICD's Target group, are less embracing and more reluctant adopters of new technologies. Therefore I can assume that the target consumers would not read printed content about KICD unless they were specifically and intentionally searching for that type of information. However, it is important to also note that the target market will like to stay connected to the latest information, which explains why customers of KICD are using the Internet to check the news and other information most often.